It all started when…

More than a decade ago, Emily Sadler and Wendy Cornell met at a venue open house. Emily had just kicked off ETC by Emily, a boutique concierge business. Wendy was deep in the event world too, running sales and marketing for a cupcake franchise and juggling more than her share of sticky situations (and frosting). The two clicked instantly.

Same hustle.

Same heart.

Same belief that small businesses can do big things with the right people beside them.

A year in to the friendship, the company Wendy led was growing fast, but the internal systems weren’t and staffing was a problem. She called Emily. ETC. didn’t just send staff, they brought smiles, leadership, and breathing room. The transformation was almost immediate: less burnout, more buy-in, and a team that felt supported again. That moment became a blueprint.

From there, their collaboration deepened. Wendy joined Emily as an ETC. team member and they expanded into the Las Vegas market, applying ETC’s approach to new industries, including hospitality and multi-site operations.

After the nation expansion, each woman took their own path and built something of her own. Emily along with ETC by Emily, founded No Filter Coffee Shop and a nonprofit, All The Way Up. Wendy, deep in the world of scaling companies, operations, and strategy left a C level position to start her growth consulting company, Steady On Tech.

And then life has a way of bringing the right people together at the exact right time.